[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rekmal.cz\/5-jednoduchych-triku-jak-zlepsit-svou-pozici-ve-vyhledavacich\/#Article","mainEntityOfPage":"https:\/\/www.rekmal.cz\/5-jednoduchych-triku-jak-zlepsit-svou-pozici-ve-vyhledavacich\/","headline":"5 jednoduch\u00fdch trik\u016f, jak zlep\u0161it svou pozici ve vyhled\u00e1va\u010d\u00edch","name":"5 jednoduch\u00fdch trik\u016f, jak zlep\u0161it svou pozici ve vyhled\u00e1va\u010d\u00edch","description":"Rok 2018 m\u00e1 za sebou prvn\u00edch p\u00e1r m\u011bs\u00edc\u016f a spousta firem hled\u00e1 p\u0159\u00edle\u017eitosti, kter\u00e9 by jim umo\u017enily r\u016fst a prosperovat. Nen\u00ed p\u0159itom t\u0159eba hledat nov\u00e9…","datePublished":"2026-05-08","dateModified":"2026-05-08","author":{"@type":"Person","@id":"https:\/\/www.rekmal.cz\/author\/#Person","name":"","url":"https:\/\/www.rekmal.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7b7a3ac09da7f6a75c5f1ebec5be454c22943a51b9f5595d89318ef09bd44dd1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7b7a3ac09da7f6a75c5f1ebec5be454c22943a51b9f5595d89318ef09bd44dd1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rekmal.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rekmal.cz\/wp-content\/uploads\/img_a327511_w2468_t1539847612.jpg","url":"https:\/\/www.rekmal.cz\/wp-content\/uploads\/img_a327511_w2468_t1539847612.jpg","height":0,"width":0},"url":"https:\/\/www.rekmal.cz\/5-jednoduchych-triku-jak-zlepsit-svou-pozici-ve-vyhledavacich\/","wordCount":1269,"articleBody":"\tRok 2018 m\u00e1 za sebou prvn\u00edch p\u00e1r m\u011bs\u00edc\u016f a spousta firem hled\u00e1 p\u0159\u00edle\u017eitosti, kter\u00e9 by jim umo\u017enily r\u016fst a prosperovat. Nen\u00ed p\u0159itom t\u0159eba hledat nov\u00e9 triky a postupy, \u010dasto sta\u010d\u00ed jen zapracovat na t\u011bch st\u00e1vaj\u00edc\u00edch a vylep\u0161it je. Mezi tyto p\u0159\u00edpady pat\u0159\u00ed i SEO optimalizace, kter\u00e1 je nezbytnou sou\u010d\u00e1st\u00ed marketingu ka\u017ed\u00e9 spole\u010dnosti a o kterou se mus\u00edme starat po cel\u00fd rok.\t\t\u00a0\tPod\u00edvejme se proto spolu na technickou SEO optimalizaci, kter\u00e1 tvo\u0159\u00ed d\u016fle\u017eitou \u010d\u00e1st \u00fasp\u011bchu a bez kter\u00e9 se v\u00fdsledky jen t\u011b\u017eko dostav\u00ed.\t\u00a0\t\u0158ekneme si n\u011bkolik z\u00e1kladn\u00edch chyb, kter\u00e9 se mohou na Va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch objevit a kter\u00e9 mohou negativn\u011b ovlivnit hodnocen\u00ed i pozici ve vyhled\u00e1va\u010di. Pokud chyby spr\u00e1vn\u011b identifikujete a pot\u00e9 naprav\u00edte, m\u016f\u017eete se t\u011b\u0161it na n\u00e1r\u016fst po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f, lep\u0161\u00ed um\u00edst\u011bn\u00ed i vy\u0161\u0161\u00ed efektivitu Va\u0161eho obsahov\u00e9ho managementu.\t\u00a0\tZde je 5 velmi \u010dast\u00fdch chyb, kter\u00e9 negativn\u011b ovliv\u0148uj\u00ed hodnocen\u00ed a um\u00edst\u011bn\u00ed:\t\u00a0\t\u00a0\t\u00a0\t\u00a0\tNefunguj\u00edc\u00ed odkazy\t\u00a0Jak plyne \u010das, velk\u00e9 mno\u017estv\u00ed webov\u00fdch str\u00e1nek miz\u00ed, m\u011bn\u00ed majitele nebo m\u011bn\u00ed svoj\u00ed zna\u010dku. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f majitel\u00e9 ostatn\u00ed weby nekontaktuj\u00ed a v\u00fdsledkem je nefunguj\u00edc\u00ed odkaz na Va\u0161em blogu, \u010dl\u00e1nku nebo produktu. Takov\u00e9 odkazy maj\u00ed negativn\u00ed vliv na SEO konkr\u00e9tn\u00ed str\u00e1nky, ale i na SEO cel\u00e9ho projektu. V\u00a0p\u0159\u00edpad\u011b velk\u00e9ho mno\u017estv\u00ed takov\u00fdch odkaz\u016f m\u016f\u017eete p\u0159ij\u00edt i o n\u011bkolik des\u00edtek pozic a vyhled\u00e1va\u010de V\u00e1s budou klasifikovat jako obsahov\u011b nedostate\u010dn\u00e9 (nemluv\u011b o na\u0161tvan\u00fdch n\u00e1v\u0161t\u011bvn\u00edc\u00edch).\t\u00a0\t\u00dakol:Zkontrolujte v\u0161echny odkazy, kter\u00e9 sm\u011b\u0159uj\u00ed na jin\u00e9 webov\u00e9 str\u00e1nky, a ujist\u011bte se, \u017ee weby, na kter\u00e9 odkazujete, st\u00e1le funguj\u00ed a nab\u00edz\u00ed relevantn\u00ed obsah. Pou\u017e\u00edt k\u00a0tomu m\u016f\u017eete nap\u0159\u00edklad n\u00e1stroj Screaming Frog, kter\u00fd V\u00e1m to v\u00fdrazn\u011b usnadn\u00ed.\t\u00a0\tMeta popisky\tDob\u0159e vytvo\u0159en\u00e9 meta popisky m\u016f\u017eou m\u00edt st\u011b\u017eejn\u00ed vliv na to, zda u\u017eivatel nav\u0161t\u00edv\u00ed V\u00e1\u0161 web nebo nikoli. V\u011bt\u0161ina lid\u00ed tento fakt ale p\u0159ehl\u00ed\u017e\u00ed a po jejich vytvo\u0159en\u00ed jim ji\u017e nev\u011bnuj\u00ed pozornost.\t\u00a0\tStejn\u011b tak jako webov\u00e9 str\u00e1nky se m\u011bn\u00ed i produkty a jejich vlastnosti. Udr\u017eov\u00e1n\u00ed aktu\u00e1ln\u00edch meta popisk\u016f je proto velmi d\u016fle\u017eit\u00e9 a je t\u0159eba se t\u00e9to problematice v\u011bnovat v\u00a0pravideln\u00e9m \u010dasov\u00e9m intervalu. I v\u00a0p\u0159\u00edpad\u011b, \u017ee se webov\u00e9 str\u00e1nky a produkty nem\u011bn\u00ed, je t\u0159eba meta popisky kontrolovat a to kv\u016fli neust\u00e1le se vyv\u00edjej\u00edc\u00edmu prost\u0159ed\u00ed SEO optimalizace.\t\u00a0\tP\u0159\u00edklad tohoto v\u00fdvoje m\u016f\u017eeme naj\u00edt nap\u0159\u00edklad v\u00a0prosinci minul\u00e9ho roku, kdy Google zv\u011bt\u0161il maxim\u00e1ln\u00ed d\u00e9lku snippets z\u00a0160 znak\u016f na 320 znak\u016f. Jeliko\u017e snippets \u010derpaj\u00ed ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f z\u00a0meta popisk\u016f, spousta webov\u00fdch str\u00e1nek t\u00e9to mo\u017enosti nevyu\u017eila.\t\u00a0\tJak vyhled\u00e1va\u010de, tak i u\u017eivatel\u00e9 cht\u011bj\u00ed v\u00fdsti\u017en\u00e9 a p\u0159esn\u00e9 popisky, kter\u00e9 jim ihned nast\u00edn\u00ed obsah webov\u00e9 str\u00e1nky. Vyu\u017eijte toho a nab\u00eddn\u011bte jim to, co hledaj\u00ed.\t\u00a0\t\u00dakol:Zkontrolujte a upravte v\u0161echny meta popisky na v\u0161ech d\u016fle\u017eit\u00fdch \u010d\u00e1stech Va\u0161eho webu. Va\u0161\u00edm c\u00edlem by m\u011bly b\u00fdt informa\u010dn\u011b kvalitn\u00ed popisky, kter\u00e9 p\u0159esv\u011bd\u010d\u00ed u\u017eivatele o kvalit\u011b Va\u0161ich webov\u00fdch str\u00e1nek. D\u00e9lka t\u011bchto popisk\u016f by m\u011bla b\u00fdt okolo 320 znak\u016f a m\u011bly by obsahovat kl\u00ed\u010dov\u00e1 slova v\u00e1zaj\u00edc\u00ed se k\u00a0produktu, slu\u017eb\u011b nebo \u010dl\u00e1nku.\tResponzivn\u00ed design\tP\u0159esto \u017ee responzivn\u00ed design zat\u00edm nen\u00ed jedn\u00edm z\u00a0parametr\u016f p\u0159i hodnocen\u00ed pro PC verze web\u016f, je v\u00fdborn\u00e9 jej m\u00edt a vylep\u0161ovat. Nejen proto, \u017ee pom\u00e1h\u00e1 u mobiln\u00edho vyhled\u00e1v\u00e1n\u00ed, ale tak\u00e9 proto, \u017ee u\u017eivateli p\u0159in\u00e1\u0161\u00ed jednoduch\u00e9 ovl\u00e1d\u00e1n\u00ed cel\u00e9ho rozhran\u00ed a to na jak\u00e9mkoli za\u0159\u00edzen\u00ed.\t\u00a0\tV\u00a0bl\u00edzk\u00e9 budoucnosti bude nav\u00edc responzivn\u00ed design s\u00a0nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed krit\u00e9riem i pro PC verze webov\u00fdch str\u00e1nek, co\u017e nazna\u010duje i zaveden\u00ed Mobile-first indexov\u00e1n\u00ed.\t\u00a0\tResponzivn\u00ed design mimo jin\u00e9 p\u0159in\u00e1\u0161\u00ed:\t\tV\u011bt\u0161\u00ed pohodl\u00ed pro n\u00e1v\u0161t\u011bvn\u00edka v\u010detn\u011b snadn\u011bj\u0161\u00edho ovl\u00e1d\u00e1n\u00ed\t\tPorozum\u011bn\u00ed tomu, co n\u00e1v\u0161t\u011bvn\u00edk hled\u00e1 a z\u00a0jak\u00e9ho za\u0159\u00edzen\u00ed k\u00a0webu p\u0159istupuje\u00a0Ve chv\u00edli, kdy se Googlu poda\u0159\u00ed p\u0159esv\u011bd\u010dit v\u011bt\u0161inu v\u00fdvoj\u00e1\u0159\u016f o tom, \u017ee responzivn\u00ed design je tou spr\u00e1vnou cestou, prom\u011bn\u00ed se tato v\u00fdhoda v\u00a0pravidlo a webov\u00e9 str\u00e1nky, kter\u00e9 responzivn\u00ed design m\u00edt nebudou, budou zna\u010dn\u011b znev\u00fdhodn\u011bn\u00e9.\u00a0Pokud chcete otestovat Va\u0161e vlastn\u00ed webov\u00e9 prost\u0159ed\u00ed, pom\u016f\u017ee V\u00e1m s\u00a0t\u00edm Google Mobile Resposive test. Nezapome\u0148te ale na to, \u017ee tento n\u00e1stroj nen\u00ed v\u0161emocn\u00fd a nab\u00eddne V\u00e1m pouze odpov\u011bdi vztahuj\u00edc\u00ed se k\u00a0technick\u00e9 str\u00e1nce Va\u0161eho designu. Pro kompletn\u00ed pochopen\u00ed chov\u00e1n\u00ed u\u017eivatele a jeho n\u00e1sledn\u00e9 zku\u0161enosti mus\u00edte vyu\u017e\u00edt i jin\u00e9 n\u00e1stroje, kter\u00e9 V\u00e1m \u0159eknou o jeho z\u00e1jmech v\u00edce.\u00a0Skv\u011bl\u00fdm p\u0159\u00edkladem takov\u00e9ho n\u00e1stroje je Google Analytics, kter\u00fd nab\u00eddne detailn\u00ed informace o tom, co u\u017eivatele na Va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch zaj\u00edm\u00e1.\u00a0\u00dakol:Prov\u011b\u0159te sv\u016fj responzivn\u00ed design jak po technick\u00e9, tak i u\u017eivatelsk\u00e9 str\u00e1nce a zjist\u011bte, zda nab\u00edz\u00ed p\u0159ehledn\u00e9 a dostate\u010dn\u011b srozumiteln\u00e9 prost\u0159ed\u00ed.\u00a0\u00a0\u00a0\u00a0Intern\u00ed odkazyS\u00a0postupem \u010dasu se m\u011bn\u00ed vzhled webov\u00e9 str\u00e1nky, jej\u00ed struktura, ale i obsah. To m\u016f\u017ee vy\u00fastit v\u00a0nefunk\u010dn\u00ed odkazy, kter\u00e9 nesmysln\u00e9 sni\u017euj\u00ed Va\u0161e hodnocen\u00ed. I p\u0159es to, \u017ee nefunk\u010dn\u00ed intern\u00ed odkaz nenap\u00e1ch\u00e1 tolik \u0161kody jako ten extern\u00ed, i tak je pot\u0159eba je pravideln\u011b kontrolovat a opravovat.\u00a0\u00dakol:Zkontrolujte v\u0161echny intern\u00ed odkazy a p\u0159esv\u011bd\u010dte se, \u017ee funguj\u00ed spr\u00e1vn\u011b a odkazuj\u00ed na spr\u00e1vn\u00e9 \u010d\u00e1sti Va\u0161eho webu.\u00a0Rychlost na\u010d\u00edt\u00e1n\u00ed webov\u00e9 str\u00e1nkyV\u011bt\u0161ina webov\u00fdch str\u00e1nek se na\u010d\u00edt\u00e1 a\u017e p\u0159\u00edli\u0161 pomalu a u mobiln\u00edch verz\u00ed plat\u00ed toto pravidlo dvakr\u00e1t tolik. Pokud mezi takov\u00e9 weby pat\u0159\u00edte, m\u00e1te probl\u00e9m a to hned ze dvou d\u016fvod\u016f.\u00a0\t\tRychlost na\u010d\u00edt\u00e1n\u00ed se stane parametrem pro hodnocen\u00ed v\u00a0\u010dervenci tohoto roku.\t\tU\u017eivatel\u00e9 nemaj\u00ed r\u00e1di, kdy\u017e mus\u00ed \u010dekat\u00a0Jak\u00e9 je mo\u017en\u00e9 \u0159e\u0161en\u00ed? Najm\u011bte si profesion\u00e1ly. Velk\u00e9 mno\u017estv\u00ed firem stav\u00ed svoje webov\u00e9 str\u00e1nky na redak\u010dn\u00edch syst\u00e9mech typu WordPress, do kter\u00fdch pak p\u0159idaj\u00ed velk\u00e9 mno\u017estv\u00ed r\u016fzn\u00fdch plugin\u016f. To je ov\u0161em cesta k\u00a0nekone\u010dn\u00e9mu \u010dek\u00e1n\u00ed a rozzloben\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm.\u00a0Investujte do sv\u00fdch webov\u00fdch str\u00e1nek a najm\u011bte si profesion\u00e1la, kter\u00fd pro V\u00e1s vytvo\u0159\u00ed precizn\u00ed a optimalizovan\u00fd k\u00f3d. V\u011b\u0159te, \u017ee investice se V\u00e1m v\u00a0budoucnu vr\u00e1t\u00ed a z\u00a0dlouhodob\u00e9ho hlediska je\u0161t\u011b u\u0161et\u0159\u00edte.\u00a0\u00dakol:Optimalizujte k\u00f3d tak, aby vy\u017eadoval co nejm\u00e9n\u011b HTTP \u017e\u00e1dost\u00ed, JS soubor\u016f a na\u010d\u00edt\u00e1n\u00ed CSS \u0161ablon. Zv\u00fd\u0161en\u00ed rychlosti na\u010d\u00edt\u00e1n\u00ed nen\u00ed snadn\u00e9, ale p\u0159inese po\u017eadovan\u00e9 v\u00fdsledky.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"5 jednoduch\u00fdch trik\u016f, jak zlep\u0161it svou pozici ve vyhled\u00e1va\u010d\u00edch","item":"https:\/\/www.rekmal.cz\/5-jednoduchych-triku-jak-zlepsit-svou-pozici-ve-vyhledavacich\/#breadcrumbitem"}]}]